Repack of Martini Bitter.
Label restyle to give more stature and personality to the overall look and drive new consumers attracted by classic cocktails' trend.
Four countries involved: Italy, France, UK and Brazil.
I played a part in creating artworks amending the design of the agency, in order to comply with the constraints of the bottling line machine and global regulatory requirements.
I followed the print trial, and achieved the best solutions in term of printing technology and quality of press.
Also I provided guidance for the printing to other plant’s supplier ( in Brazil ).
In addition I designed the outer case following the Brazil market’s needs.
